I have to say that I’m pretty amazed at this piece of advertising I’ve been seeing around the web. It was popping up on a few tech sites I frequently visit, and at first I didn’t really understand why the site would have some silly campaign about a parrot for state bird, so I felt compelled to visit the ad.

The company that created the Parrot line of hands free devices created this online campaign where a parrot is running to be state bird of California. For context: By July 1st, California is banning talking on cells without a hands free device while driving. I guess all handset manufacturers are quite happy about this new law, as it directly benefits them (and I guess driver’s safety as well). It’s not obvious at all what the ad is really about until you get into the website and go, “Ohhh Parrot products!”

http://www.parrotnotquail.com/